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Are Engagement Rings Cheaper Online?

Congratulations on your engagement! Now that you’re tying the knot, we know it can be hard to browse for a selection of engagement rings online that offers a competitive price.

Splurging on the cake without regard to price range is not an uncommon occurrence in weddings. But if you want your wedding memories to be memorable, then you should stay within your budget.

Understandably, nobody wants to skimp on a wedding. But you can save without sacrificing quality by being thoughtful with your big purchases. For example, instead of going for a diamond, think about going for a more exotic antique ring, or natural gemstone?

Whether you’re looking for a diamond affordable ring or one to suit your style, excellent online retailers are offering both.

Where to Buy Engagement Rings Online?

With the emergence of online jewelers, it has become easier than ever to buy engagement rings. Online retailers offer a wide range of engagement ring styles and designs at affordable prices. They also offer several other jewelry pieces that can be used as wedding or anniversary gifts.

Make sure you deal with a reputable jeweler that offers certified diamonds. This will be worthwhile in the long term. Buying a certified diamond can be a difficult process. There are many aspects that you must consider.

For example, the certification quality is measured by the GIA or AGS scale which ranges from D to A+. The high-quality GIA-graded diamonds are more expensive. In addition, there are certain inclusions in a diamond called “inclusions” which can make them undesirable.

Where to Buy Engagement Rings Online

The average cost of a diamond ring is $6,000. It’s no wonder why so many couples are turning to online jewelers. With so many different websites to choose from, you have the opportunity to find the perfect ring for your partner at a much lower cost.

If you’re buying a lifetime warranty, make sure to read reviews on the retailer. If you’re not, make sure to read reviews for the best warranty and return policies.

Getting a good deal is great, but not if it means getting a product that doesn’t work well or has fake reviews!

The Best Places to Buy Engagement Rings Online

  • When you want to buy a diamond online, browsing through James Allen’s website is the best choice. It provides videos for every different stone in its inventory all filmed in HD 360-degrees. There is also a diamond expert available 24/7 should you need help and even offers one-on-one diamond consultancy sessions where customers can watch the expert have a live conversation with them about their perfect engagement pieces of jewelry.
  • The Blue Nile is an online diamond retailer that has been in the business for over 30 years. They offer customers a wide selection of diamond jewelry (lab-grown diamond or natural diamonds) at historically competitive prices. From engagement rings to earrings, Blue Nile has something for everyone!
  • Costco has the reputation for affordable engagement rings, a generous return policy, and exemplary customer service. They also have worldwide operations with 635 stores in 9 countries.
  • Tiffany & Co. is one of the most recognizable jewelers in the world. Tiffany & Co. has long been an iconic symbol of wealth and elegance, with its sterling silver jewelry, 1837 blue box signature design, and iconic keystone logo on each piece. For more than 150 years, Tiffany has been recognized for its excellence in exquisite pieces, ideal cut diamonds, craftsmanship, design, quality, and service.
  • Whiteflash specializes in the sale of A CUT ABOVE diamonds, which are known for their high level of sparkle and the excellent cut that is paired with their signature white diamond. If quality and eye-catching beauty are what you are seeking in a diamond, then Whiteflash should be your number one stop.
  • Ritani lets you preview your online diamond engagement ring in-store before purchase. With a catalog of over 10,000 rings to choose from, it’s hardly a leap of faith. Previews are free and the process is as easy as possible from start to finish. It offers a free 30-day return (with a FedEx pickup option) and a lifetime warranty.
  • Brilliant Earth is a leading conflict-free diamonds seller. All their actual diamonds come from ethical mines with fair wages, safe working conditions & are free from human rights abuses. They may be slightly more expensive than other online jewelry stores, but they also offer some nice deals on ethically-created diamonds. They give you a free 30-day return, lifetime warranty, and 100% lifetime upgrade.
  • When it comes to quality, Brian Gavin is the first name that comes to mind. The company offers affordable jewelry. Brian Gavin is the only diamond retailer that includes the true hearts & arrows certification (AGS) on every diamond; they also offer an extensive range of product lines (black diamond, fancy color diamonds, and diamond shape) with varying prices to suit any budget. Brian offers a 15-day return window, lifetime warranty, and 100% lifetime upgrade.
  • Online jeweler Leibish & Co. specializes in fancy-colored stone, and dazzling diamonds. They offer a large selection of these specially graded diamonds and cater to customers around the world. They offer loose diamonds as well as jewelry specifically designed to bring out the best of those diamonds. Lebish & Co. offers a 30-day return and lifetime warranty.
  • Clean Origin: for lab-created diamonds. A survey by the National Jeweler Association found that 53% of women surveyed said they would be happy to get a diamond in their engagement ring, even if it was less expensive and was created in a laboratory. These are identical to mined diamonds in every way, except they are faster to produce in a lab. They are eco-friendly and have higher purity. All lab diamonds are pre-screened for quality and come with a 100-day returns policy, resizing service, and lifetime warranty.

Why Buy Engagement Rings Online?

What to Look for When Buying an Engagement Ring Online

Brick and mortar stores have a much higher overhead cost than online retailers, but these benefits are passed on to the consumer.

Consumers benefit from the convenience of in-store shopping and the personal touch of brick-and-mortar store employees. Brick and mortar stores can also offer a wider selection of goods due to less-stringent shipping & distribution regulations.

Not only are your prices lower, but you’ll also save time from driving, parking, walking, and dealing with high-pressure sales tactics from people that work online. You can browse through our large selection of products in the comfort of your own home without feeling pressured to make a snap decision.

Buying jewelry in person can be an exhausting, time-consuming process. With no guarantee on the quality of the diamond and with the weight of the responsibility on your shoulders, buying jewelry from an online retailer for your fiancé or wife can be nerve-wracking.

Even if you are certain that you found “the one”, it may not fit comfortably on your finger after it has been resized. Online shopping allows you to find items, compare prices, and buy your favorite products all from the comfort of your computer.

What to Look for When Buying an Engagement Ring Online

Why Buy Engagement Rings Online

Ninety-nine percent of the time, you will have less knowledge than the professionals selling the diamonds. This makes it easy for stores to manipulate you and lead you to buy a diamond that is not right for your needs.

Meanwhile, jewelry company salespeople are trained to get you to spend your money on their products. But these days, you can quickly find out all of the information about diamonds by shopping online. You can even find the best price for what you’re looking for!

We make learning fun. It’s free to try and there’s never any pressure to buy anything. You can contact an expert by phone or live chat if you have any questions. Buying a ring or a wedding band online is the easiest and most affordable thing you can do.

You can opt for custom rings or buy from our selection of hundreds of engagement rings – there’s something for everyone!

More From Shira Diamonds

WHAT IS AN ENGAGEMENT RING INSURANCE AND WHY YOU SHOULD GET ONE
HOW TO TELL IF DIAMONDS ARE FAKE – 10 WAYS TO FIND OUT


Shira Diamonds is the only TRUE diamond wholesaler open to the public. We have all types of loose diamonds, diamond studs, and custom diamond engagement rings for sale.

Visit our wholesale diamonds store in Dallas or contact us today for more information!

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